top of page

Design
Estúdio

Olá,
somos o
WP Design Estúdio

Contato →

hero banner 26_v3.gif

Construímos universos visuais com rigor de estúdio, governança de ponta a ponta e IA aplicada para transformar marcas em ativos escaláveis de alto valor.

Um universo visual forte vai muito além do logotipo: é a arquitetura que dá personalidade, autoridade e memorabilidade a um negócio. Trata-se de construir um ecossistema estético coeso, capaz de gerar significado profundo e sustentar valor comercial.

Em um cenário de produção acelerada e inteligência artificial, consistência tornou-se um desafio de governança.

 

Imagens dispersas e sem critérios enfraquecem a percepção da marca e confundem o mercado. Nós projetamos sistemas visuais parametrizados que unem rigor de design e inteligência aplicada, garantindo que cada ponto de contato, humano ou gerado por IA, reforce o mesmo padrão de excelência e converta confiança em reputação duradoura.

O QUE FAZEMOS

BRANDING

Sistemas visuais

Arquitetura de marca

Logo design

Identidade visual

Brand guidelines

Design as a service

DESIGN GRÁFICO

Design editorial e relatórios de impacto

Sistemas visuais para eventos e experiências

Projetos editoriais e publicações

Sinalização e ambientação de marca

DIGITAL

Websites

Landingpages

Apresentações

Motion design

Campanhas

COMO FAZEMOS

BRANDING

Sistemas visuais

Arquitetura de marca

Logo design

Identidade visual

Brand guidelines

Design as a service

DESIGN GRÁFICO

Design editorial e relatórios de impacto

Sistemas visuais para eventos e experiências

Projetos editoriais e publicações

Sinalização e ambientação de marca

DIGITAL

Websites

Landingpages

Apresentações

Motion design

Campanhas

CASES

Siteware

In the fast-paced world of top restaurants, you need someone who can quickly solve practical problems with method, experience, and a touch of creativity.

 

Years of expertise have placed Lucy Goordman alongside some of the biggest names in contemporary cuisine.

Desafios

Lucy needed a brand capable of encompassing all her services, from mentorship to editorial content like her podcast.

A visual identity that resonated with the sophistication of fine dining restaurants while conveying the objectivity and dynamism of her personality.

Artboard 1 copy 11-100.jpg
Soluções

A Visual Narrative with Bold, Defined Colors

A visual narrative featuring defined, contrasting colors that reflect transition and evolution. Striking graphic elements that create balance and visual organization.

A refined, minimalist aesthetic with meticulous attention to detail.

Artboard 1 copy 14-100.jpg
Artboard 1 copy 6-100.jpg
Artboard 1 copy 13-100.jpg

O que estruturamos:
Branding, Social Media Look and Feel

Barbara cotrim

In the fast-paced world of top restaurants, you need someone who can quickly solve practical problems with method, experience, and a touch of creativity.

 

Years of expertise have placed Lucy Goordman alongside some of the biggest names in contemporary cuisine.

Desafios

Lucy needed a brand capable of encompassing all her services, from mentorship to editorial content like her podcast.

A visual identity that resonated with the sophistication of fine dining restaurants while conveying the objectivity and dynamism of her personality.

Artboard 1 copy 11-100.jpg
Soluções

A Visual Narrative with Bold, Defined Colors

A visual narrative featuring defined, contrasting colors that reflect transition and evolution. Striking graphic elements that create balance and visual organization.

A refined, minimalist aesthetic with meticulous attention to detail.

Artboard 1 copy 14-100.jpg
Artboard 1 copy 6-100.jpg
Artboard 1 copy 13-100.jpg

O que estruturamos:
Branding, Social Media Look and Feel

Rafaela Maluf

In the fast-paced world of top restaurants, you need someone who can quickly solve practical problems with method, experience, and a touch of creativity.

 

Years of expertise have placed Lucy Goordman alongside some of the biggest names in contemporary cuisine.

Desafios

Lucy needed a brand capable of encompassing all her services, from mentorship to editorial content like her podcast.

A visual identity that resonated with the sophistication of fine dining restaurants while conveying the objectivity and dynamism of her personality.

Artboard 1 copy 11-100.jpg
Soluções

A Visual Narrative with Bold, Defined Colors

A visual narrative featuring defined, contrasting colors that reflect transition and evolution. Striking graphic elements that create balance and visual organization.

A refined, minimalist aesthetic with meticulous attention to detail.

Artboard 1 copy 14-100.jpg
Artboard 1 copy 6-100.jpg
Artboard 1 copy 13-100.jpg

O que estruturamos:
Branding, Social Media Look and Feel

Deskbee

In the fast-paced world of top restaurants, you need someone who can quickly solve practical problems with method, experience, and a touch of creativity.

 

Years of expertise have placed Lucy Goordman alongside some of the biggest names in contemporary cuisine.

Desafios

Lucy needed a brand capable of encompassing all her services, from mentorship to editorial content like her podcast.

A visual identity that resonated with the sophistication of fine dining restaurants while conveying the objectivity and dynamism of her personality.

Artboard 1 copy 11-100.jpg
Soluções

A Visual Narrative with Bold, Defined Colors

A visual narrative featuring defined, contrasting colors that reflect transition and evolution. Striking graphic elements that create balance and visual organization.

A refined, minimalist aesthetic with meticulous attention to detail.

Artboard 1 copy 14-100.jpg
Artboard 1 copy 6-100.jpg
Artboard 1 copy 13-100.jpg

O que estruturamos:
Branding, Social Media Look and Feel

Maria Luísa

In the fast-paced world of top restaurants, you need someone who can quickly solve practical problems with method, experience, and a touch of creativity.

 

Years of expertise have placed Lucy Goordman alongside some of the biggest names in contemporary cuisine.

Desafios

Lucy needed a brand capable of encompassing all her services, from mentorship to editorial content like her podcast.

A visual identity that resonated with the sophistication of fine dining restaurants while conveying the objectivity and dynamism of her personality.

Artboard 1 copy 11-100.jpg
Soluções

A Visual Narrative with Bold, Defined Colors

A visual narrative featuring defined, contrasting colors that reflect transition and evolution. Striking graphic elements that create balance and visual organization.

A refined, minimalist aesthetic with meticulous attention to detail.

Artboard 1 copy 14-100.jpg
Artboard 1 copy 6-100.jpg
Artboard 1 copy 13-100.jpg

O que estruturamos:
Branding, Social Media Look and Feel

Mosten

In the fast-paced world of top restaurants, you need someone who can quickly solve practical problems with method, experience, and a touch of creativity.

 

Years of expertise have placed Lucy Goordman alongside some of the biggest names in contemporary cuisine.

Desafios

Lucy needed a brand capable of encompassing all her services, from mentorship to editorial content like her podcast.

A visual identity that resonated with the sophistication of fine dining restaurants while conveying the objectivity and dynamism of her personality.

Artboard 1 copy 11-100.jpg
Soluções

A Visual Narrative with Bold, Defined Colors

A visual narrative featuring defined, contrasting colors that reflect transition and evolution. Striking graphic elements that create balance and visual organization.

A refined, minimalist aesthetic with meticulous attention to detail.

Artboard 1 copy 14-100.jpg
Artboard 1 copy 6-100.jpg
Artboard 1 copy 13-100.jpg

O que estruturamos:
Branding, Social Media Look and Feel

Design com rigor de estúdio, precisão estratégica e escala com IA.

01

Essentials

Fundação técnica e consistência estética para entrar no mercado com solidez.

02

System

Sistemas visuais, grids modulares e governança para operações em fase de tração.

Entregas fechadas, previsibilidade de investimento e rigor técnico.

Três níveis de maturidade para o momento exato do seu negócio:

03

AI Operations

Worldbuilding, parametrização proprietária de IA e infraestrutura para autonomia da equipe.

Vamos estruturar sua marca ou projeto →

POR QUE NÓS?

INSTAGRAM

LINKEDIN

© 2026

TEM UMA IDEIA EM MENTE?

O QUE FAÇO

Direção Criativa sob Demanda (Fractional CD)

A liderança e o rigor de um designer sênior integrados à rotina estratégica do seu time, sem o custo de uma cadeira executiva integral.

Governança de Marca & Design Systems

Estruturação de regras e padrões visuais para garantir consistência estética em todas as frentes de escala.

SOBRE

Will Passos é 𝑪𝒓𝒆𝒂𝒕𝒊𝒗𝒆 𝑫𝒊𝒓𝒆𝒄𝒕𝒐𝒓 & 𝑮𝒓𝒂𝒑𝒉𝒊𝒄 𝑫𝒆𝒔𝒊𝒈𝒏𝒆𝒓 com mais de 15 anos de experiência à frente de projetos de identidade visual, sistemas gráficos e estratégia de marca. Atua combinando o rigor metodológico de estúdio à agilidade do modelo Fractional (Direção Criativa sob demanda), apoiando lideranças e times internos na construção de ecossistemas visuais consistentes, memoráveis e preparados para a escala.

p-foto02.png
© Copyright Will Passos 2026
bottom of page