Hello,
I am Will, and I design visual universes that connect businesses to people and create strong brands.
Visual universes and digital consistence
A strong visual universe gives your brand personality and makes it memorable. It’s more than a logo—it’s about creating a cohesive look and feel that builds trust and emotional connection.
Consistency across platforms is key. In today’s digital world, scattered visuals confuse your audience. A unified design shows professionalism and turns followers into loyal customers.
Cases
The Mentor of Great Chefs
In the fast-paced world of top restaurants, you need someone who can quickly solve practical problems with method, experience, and a touch of creativity.
Years of expertise have placed Lucy Goordman alongside some of the biggest names in contemporary cuisine.
Challanges
Lucy needed a brand capable of encompassing all her services, from mentorship to editorial content like her podcast.
A visual identity that resonated with the sophistication of fine dining restaurants while conveying the objectivity and dynamism of her personality.
Solutions
A Visual Narrative with Bold, Defined Colors
A visual narrative featuring defined, contrasting colors that reflect transition and evolution. Striking graphic elements that create balance and visual organization.
A refined, minimalist aesthetic with meticulous attention to detail.
What we create:
Branding, Social Media Look and Feel
More Than a Clean Room, They Help Turn Your House Into a Home
The Sisters and their team of specialists have been adding special touches to homes in Cape Cod for over 10 years. With attention to detail, freshness, and care, they’re redefining the concept of house cleaning.
Challanges
The Sisters is expanding its operations to new locations and franchises across the United States. To grow consistently, they needed a brand that is both impactful and scalable without losing its core identity.
Solutions
Impact and Delicacy
We embraced pink as the brand's signature color, applying it boldly to storefronts, uniforms, and the fleet, making it clear that The Sisters has arrived.
Practical graphic elements and a focus on the letter "S" create an organic and welcoming feel that reflects the brand's essence, while simplifying its application across various channels.
What we create:
Branding, Social Media Look and Feel, Web Design
Words from our clients
Developing my brand system with Will was an enriching experience for my business. Beyond his unique creativity, Will provided an inspiring journey that led to truly remarkable results.
I’m now building a consistent position in my market, and much of that stems from the brand that so precisely captures my essence.
CEO, Barbara Cotrim
I was already familiar with Will’s work and knew he would create something incredible when we hired him to redesign AmFi’s website.
Yet, he still managed to exceed our expectations, delivering a concept far beyond what we had envisioned. It impressed everyone at AmFi, especially our clients, who constantly praise the work. We’re thrilled with the results—the new site has taken us to a whole new level!
Brand Manager, AmFi
We faced a significant challenge in updating the visual universe of a brand with over 20 years of history without compromising its market recognition.
In addition to his technical excellence, offering creative options and guiding us through decision-making, Will actively worked on acclimating our internal audience to the brand’s transformation. He explained every step of the process and engaged our team throughout the project, fostering enthusiasm and collaboration.
Marketing Manager, Siteware
Working with Will Passos was an amazing experience! The visual identity he created for my project exceeded all expectations. His attention to detail and ability to translate my brand's essence into a modern, authentic design left me deeply impressed.
Will developed an identity that clearly communicates my brand's values and personality. I highly recommend his work to anyone seeking innovative and impactful design.
CEO, RM Marketing
About me
I’m a researcher and enthusiast in the world of brands, dedicated to understanding how they express themselves in today’s world.
With a degree in Graphic Design and specialization in Brand Management (Branding), my work spans graphic design, web design, digital products, audiovisual projects, illustrations, logo design, marketing, technology, and consulting. Over more than 10 years in the creative industry, I’ve participated in local and global projects, working as a brand designer, lead designer, and creative director—primarily within the digital products and technology sector.
My goal is to connect businesses with the world of design to translate and amplify the positive impact brands should have on people’s lives.